diff --git a/samples/README.md b/samples/README.md
index 9e697eaf..f87068d5 100644
--- a/samples/README.md
+++ b/samples/README.md
@@ -1,14 +1,14 @@
 # Sample Categories
 
-[in-memory] (in-memory/README.md)
+_[in-memory] (in-memory/README.md)_
 
 In-Memory OLTP can significantly improve OLTP database application performance. It is a memory-optimized database engine integrated into the SQL Server engine, optimized for OLTP. With In-Memory OLTP you can increase the transaction throughput by up to 30 times, depending on the specifics of the workload.
 
-[master-data-services] (master-data-services/README.md)
+__[master-data-services] (master-data-services/README.md)__
 
 Master Data Services (MDS) is the SQL Server solution for master data management. Master data management (MDM) enables you organization to discover and define non-transactional lists of data, and compile maintainable, reliable master lists.
 
-[r-services] (r-services/README.md)
+*[r-services] (r-services/README.md)*
 
 For now, refer to:
 [https://github.com/Microsoft/SQL-Server-R-Services-Samples] (https://github.com/Microsoft/SQL-Server-R-Services-Samples)